I lost the plot yesterday
Yesterday, I created a reel that totally flopped.
That's not earth-shattering or news. It happens all the time, and not just to me.
But the reason it flopped is because I lost the message. The point I was trying to make. And yes, the whole f'ing purpose of the post.
Here's how it started
Idk about you, but lately I feel like my inbox is getting spammed with all sorts of "quantity over quality" offers. Free, paid, whatever.
"70+ Business Resources"
"2000+ Mega Prompts"
"52 Email Templates"
"40+ Canva Templates"
To name a few that are real.
It reminds me of earlier in my entrepreneur journey, when I was all about the "deal." Getting a good value, a steal maybe.
And I was a sucker for it because I am a voracious learner. My Line 1 Investigator was HERE for it.
What I realized (thank fuck) the other day, is that I getting caught in that loop again, and because I have an Undefined Head Center, all those ideas and inspo circling around, is burning me out. ...again.
The (funny) point I was trying to make
Fun fact: I was a film major in college. By accident lol.
One of my favorite classes was Film Styles and Genres. Taught by the professor who literally wrote most of the text books used in film programs at least at the time.
We studied a lot of Horror and Hitchcock. And for some reason, one of my favorite films is The Birds, which has many scenes where birds fly at people's heads. Shocking, I know.
And it made me laugh because that's how I feel lately with all the info, ideas, and zillions of X coming at me.
But I didn't actually communicate that
Not in the copy on the gif. Not in the caption. No. Where.
Because I lost the plot. Pun intended.
Instead, I did this:
Overthought if the gif would trigger anyone (one of my bestie's has a huge bird phobia) -> a gif that wasn't as good
Wrote copy that didn't explain anything, even if someone was also a cinephile AND knew about HD.
Forgot to make the point in the caption, although I was able to do a tiny edit (hours) later.
Here's the point
It is so easy to lose the plot, aka the point, we're trying to make in our messaging.
(not shown: the 8 sentences I wrote and deleted because I was about to lose the point again )
Sometimes it's because our brain rambles. Sometimes it's because we get distracted. Sometimes it's because what we think is the most important thing to communicate is actually not what resonates the most with our audience.
Moral of the story?
If the ideas coming at you feel like a flock of birds from a Hitchcock film... you might be in overwhelm, not inspiration.
Your job isn’t to dodge every bird. It’s to remember what scene you’re actually trying to shoot.