Not all social media content is created equal, and neither is social media content strategy.
What works for one business doesn’t work for another. And a complicated strategy doesn’t mean it’s more effective.
The right strategy is one that is relevant for your audience, your brand, and your business.
My approach to social media strategy: it is your roadmap. It tells you how and why your content will be created, who your audience is, and what channels you'll leverage.
Do any of these sound like you?
I have no idea what a social media strategy is
I know I need a strategy for creating my social media, but I don’t know where to start
I started creating a social media strategy, but I got overwhelmed
I don’t have the time to focus on a social media strategy