Not all social media content is created equal, and neither is social media content strategy.


What works for one business doesn’t work for another. And a complicated strategy doesn’t mean it’s more effective. 

The right strategy is one that is relevant for your audience, your brand, and your business.

Photo by Tirachard Kumtanom from Pexels

What is content?

At it's most basic, content is information. It is something you create to share with your audience online, typically in the form of social media.

Social media content can be a powerful marketing tool, because it can attract customers, engage them, and build trust in your brand.

But not any social content will do. Your content should be relevant to your audience and purposeful. It doesn't need to be difficult or time-consuming, but you should put some thought into it.

This is where social media strategy comes in.

My approach to social media strategy: it is your roadmap. It tells you how and why your content will be created, who your audience is, and what channels you'll leverage.

Do any of these sound like you?

  • I have no idea what a social media strategy is

  • I know I need a strategy for creating my social media, but I don’t know where to start

  • I started creating a social media strategy, but I got overwhelmed

  • I don’t have the time to focus on a social media strategy